WIRELESS CHARGING POWER

White logo with a snowflake symbol inside parentheses next to the word "speck" on a black background.
A wireless charging stand with a smartphone placed on it, positioned vertically.

DESIGN ROLE
Lead Designer (Full Development)

TEAM
Product Manager, Project Manager, and Engineering Team.

SKILLS
Innovation Design
Design Research
User Experience Design
CMF Exploration
Material Sourcing

LAUNCHED
Developed 2018-2019
The project was not launched due to resource constraints.

OBJECTIVE:

Develop a new wireless charger product line to expand the brand into the battery accessories and broader consumer electronics space, while translating existing brand language into a new category.

MODERATING
FOCUS GROUPS

To uncover key pain points, we facilitated internal focus groups focused on people’s phone usage habits and behaviors. The sessions were guided by the following questions:

  • How often do you need to charge your phone?

  • How many chargers do you own?

  • When/where do you usually charge your phone?

  • How long can you go without using your phone?

  • How often do you travel with a charger?

We are charging our phones a lot…

We identified all the key locations where we typically charge our phones,
which were mostly stationary settings like our desk, bed and workspaces.

COMPETITIVE LANDSCAPE

Through heuristic analysis, we evaluated existing solutions to uncover gaps and opportunities in the wireless market.

TREND INSPIRATION

Consumer electronics are shifting from stand-alone objects to integrated experiences, blending into everyday environments. I drew inspiration from home interior and furniture design.

INVISIBLE TECH - Technology is blending into its environment, drawing from interior design.

Collection of modern home and tech accessories including a glowing smart lamp with a phone being placed on top, a fabric speaker with a leather strap, ceramic coasters with a wooden holder, a white air purifier, wireless chargers with a phone and small items, a white desk lamp with a wooden base, a beige modular storage unit with a notepad on top, and decorative textured panels in neutral tones.

ELEVATED UTILITY - Functional details designed to solve friction points, such as cord management.

Collection of modern, colorful tech accessories including chargers, charging cables, straps, and electronic devices with minimalist designs.

PROTOTYPING
THE USER EXPERIENCE

I conducted extensive usability studies on how the stand attaches and detaches from the charging puck to create versatile use.

A compact, modern electronic device with a smooth, oval shape and light-colored top surface against a plain white background.