PRESIDIO2 GRIP MAGSAFE
Redesigned for MagSafe compatibility, enabling support for Apple's expanding accessory lineup.
ROLE
Lead Indutrial Designer
SKILLS
Brand Strategy
Graphic Exploration
Rapid Prototyping and Testing
LAUNCHED
September 2021
APPLE MAGSAFE ECOSYSTEM
MagSafe's magnetic attachment system enables wireless charging and modular accessories
- an opportunity to expand our product's compatibility.
DESIGN CHALLENGES
1
How can we reach the maximum thickness between the MagSafe module and its accessories in order for it to function properly (i.e. Qi Charging/magnet strength)?
2
How can we offer the same tactical experience of our Presidio2 Grip case while allowing MagSafe compatibility?
3
What makes sense in our brand ethos for the evolution of the Presidio2 Grip design?
CURRENT PRESIDIO2 GRIP GRAPHIC
UPDATED PRESIDIO2 GRIP GRAPHIC EXPLORATION
SAME DESIGN REIMAGINED
Our Presidio Grip design center is strongly branded by the graphical element of the grips. It plays a huge role in Speck’s design language. It was important for us to maintain the design language while thoughtfully re-designed. The new Apple MagSafe is a now a fundamental feature in the case space. future-proofing our products to accommodate more MagSafe accessories to come.
