PRESIDIO2 GRIP MAGSAFE

Redesigned for MagSafe compatibility, enabling support for Apple's expanding accessory lineup.

Side view of a smartphone showing the right side with a SIM card tray and power button, placed horizontally against a black background.

ROLE
Lead Indutrial Designer

SKILLS
Brand Strategy
Graphic Exploration
Rapid Prototyping and Testing

LAUNCHED
September 2021

APPLE MAGSAFE ECOSYSTEM

MagSafe's magnetic attachment system enables wireless charging and modular accessories
- an opportunity to expand our product's compatibility.

Four iPhones with different accessories attached or attached to the back, including a MagSafe ring, a purple cardholder, a wireless charger, and a white MagSafe case.

DESIGN CHALLENGES

1

How can we reach the maximum thickness between the MagSafe module and its accessories in order for it to function properly (i.e. Qi Charging/magnet strength)?

2

How can we offer the same tactical experience of our Presidio2 Grip case while allowing MagSafe compatibility?

3

What makes sense in our brand ethos for the evolution of the Presidio2 Grip design?

CURRENT PRESIDIO2 GRIP GRAPHIC

Line drawing of an electronic device with a screen on top and textured sides, shown from front and angled views.

UPDATED PRESIDIO2 GRIP GRAPHIC EXPLORATION

Seven gray iPhone 13 Pro models displayed side by side on a black background.

A side view of four different phone cases with various textured patterns and cutouts for cameras and buttons.

SAME DESIGN REIMAGINED

Our Presidio Grip design center is strongly branded by the graphical element of the grips. It plays a huge role in Speck’s design language. It was important for us to maintain the design language while thoughtfully re-designed. The new Apple MagSafe is a now a fundamental feature in the case space. future-proofing our products to accommodate more MagSafe accessories to come.

Two smartphones, one with a clear case featuring a ring holder, and the other with a black textured case, placed against a background with visual data or code.

CONCAVE GRIPS ON BACK SURFACE
Maintain flat surface on the back of the case to allow MagSafe accessories to lay flush with the case.

Close-up of a modern black and gray electronic device with a textured surface and angular design, against a plain background.

CONVEX GRIPS ON THE SIDE OF THE CASE
Tactical grips on the side as the original design.

Close-up of a black, ribbed tire tread with diagonal lines and textured surface.

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